Some good posts Dan - some have some extra comments to add a bit more to them - see your blog.
I have placed some posts for you to fill in - see me if you need me to explain what you need to do.
It is very important you have a good detailed post on who your target audience is - use your demographic and psychographic profiling ( Young and Rubicam's Cross cultural consumer characteristics and Maslow) to outline them and explain why your media product will appeal to them. Without this you could fail the entire project!!
Miss McNulty
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